ota revenue management
we optimise ota's to develop a steady flow of different types of bookings that increase your occupancy. we have different package options available to fit each client's needs by offering OTA Management & Revenue Management Solutions
Online Travel Agents (OTA’s) are e-commerce channels with complex sales funnels. You need to maximise their functions while working around their limitations. Every part of the OTA sales funnel must be optimised so that you do not lose potential guests on their way to the booking button.
At Proactive, we value the role of OTAs in your marketing strategy and work to maximise their contribution to your revenue.
We optimise OTAs to develop a steady flow of different types of bookings that increase your occupancy over weeks, months and years:
- Last-minute bookings
- Weekday corporate travellers
- Couples on a weekend getaway
- Long-lead bookings from international travellers
How we manage OTA channels
For clients with no existing online channels:
- Mediate new agreements on your behalf
- Handle communication with your channel manager
- Set up rates and promotions
- Manage integration
For clients with existing channels:
- Full take-over of channel dashboards
- Content reviews
- Updating rates and packages regularly
Proactive can solidify your brand message and online presence by integrating your OTA and Social media platforms.