PHS – Proactive Hospitality Solutions is a Game Changer in the African Hospitality Industry

What started out from a reservationist helping properties with their Ota’s in her garage, turned into a hospitality full-service solutions giant.

By providing active hospitality strategies, implementations, and turnkey solutions, PHS created value for investors and owners in the long term.

Concentrating on properties from 3-5 Star ratings between 10-100 Keys, in the Lifestyle, Lodge and Boutique Hospitality sector, PHS has managed to create value and increase revenue for properties in Sub Saharan Africa for the past 6 years.

The company operates in more than 4 countries, with over 43 properties comprising more than 585 rooms and has a staff compliment of 30 with the resource base to grow in line with contractual obligations.

PHS continues to make strides to lead with innovation within the tourism industry by providing advisory services, day to day market and competitor analysis, combined with their hands-on approach as if the property is their own, they improve reservations, marketing, and online bookings to ensure customer retention and the overall hospitality asset.

“We breathe boutique & lodge hospitality. With decades of combined hospitality experience in our team and a solid network with industry professionals, it sets us apart from other boutique hotel and lodge management companies, allowing us to leverage relationships and opportunities across Africa. We pride ourselves in giving a unique experience in hotel and lodging support & management and strive to unlock each property’s full market potential.

From looking at the brand to smoothing out operations, reservations, online presence and a continued marketing strategy to maintain a healthy cash flow, staff contingent and future growth, we are involved in all aspects to make the business succeed.”

We have cultivated a culture over the past six years of complete ownership of our clients’ businesses and drive our motto that “Without You- There is No us”. Every operator, consultant, marketer, and manager in our company believes in growing our client’s revenue to their best potential as if it’s their own.

We look at every property’s unique selling qualities and formulate a strategy to ensure high performance in revenue, staff retention, and guest satisfaction. If one department falls short the whole reputation is affected.

Reputation and integrity are the foundation on which we build a solid operation to increase a property’s revenue.