Managing Your OTA Channels
Digital marketing is the process of designing, implementing, and managing a marketing program that uses digital technologies to reach and engage customers. It includes activities such as website design, online advertising, and online marketing communication. Digital marketing is a growing field that is constantly evolving. It is important for businesses to stay up to date […]
Why digital marketing?
Digital marketing is the process of designing, implementing, and managing a marketing program that uses digital technologies to reach and engage customers. It includes activities such as website design, online advertising, and online marketing communication. Digital marketing is a growing field that is constantly evolving. It is important for businesses to stay up to date […]
Why do you need an SEO strategy?
Think to yourself… you have just survived one of the toughest times the hospitality industry has had to face in the history of the world as we know it. How are you going to start converting new confirmed reservations? How are you going to beat the competition with their extreme special offers being pushed out? […]
How Important is it to manage your OTA channels?
This is a question that many properties do ask, and I will be taking some time to tell you why it is so important to manage your OTA channels. So, to answer that bold question – YES, absolutely. Managing your OTA channels is like making sure your beds are made correctly with the correct bed […]
Strong regrowth expected
Strong regrowth is being experienced in the travel industry. Reasons for this growth include a new trend called revenge travel, post-pandemic, and the devaluation of currencies in other parts of the world which has made travel less expensive for USA, UK, and European residents. Leisure travel has increased each year since 1990 and luxury travel, […]
Candice Loots – On top of Online Travel Agents (OTA)
Online Travel Agents (OTA’s) operate as a vital marketing and distribution channel within the hospitality framework. Providing travellers with the opportunity to plan their own journey, whilst properties gain the ability to market their product on an international stage with no initial capital outlay. Latest statistics show that 50% of all travellers currently use OTA’s […]
Breaking ground Proactively – Chris De Wet, our Director of Operations with a passion for people and organizational effectiveness.
Forward-thinking leaders are prepared for change and can evolve when challenges arise. Chris’ commitment and passion realizes our objectives and his positivity builds morale. He utilises the talent within Proactive to accelerate progress through clear directives and support. He listens to the challenges we face and his experience in systems and communication leads to our […]
The Future is Proactive! Verena van Rooyen is Strategically Focused on the highest level of Client Service.
“I would like to believe that I didn’t choose hospitality, but hospitality chose me. I can’t remember the moment when I decided to study hospitality, but I can remember the day when I decided that this is my future, the day I started working at Proactive Hospitality Solutions.” In 2009, Verena graduated in Hospitality Management […]
Placing People in Hospitality – Proactive Recruitment
We are pleased to announce that we are launching Proactive Recruitment from the 17th of May 2022! Proactive Recruitment forms part of the broad range of hospitality services offered by Proactive Hospitality Solutions. Our unique and overall understanding of the hospitality industry as well as our vast network allows us to provide the perfect platform […]
Calvin Boia – Wearing A Brand New Hat in Hospitality
We are pleased to announce that Calvin Boia has joined our Proactive Hospitality Team and will be taking the lead on our Sales Representation Company, The Travel Hat as Director of Sales and Operations. Born into a family that owned top-end restaurants, Calvin was intrigued by the nature of the business world which evidently unlocked […]