Think to yourself… you have just survived one of the toughest times the hospitality industry has had to face in the history of the world as we know it. How are you going to start converting new confirmed reservations? How are you going to beat the competition with their extreme special offers being pushed out? Why are guests going to choose YOU? These are all questions you need to ask yourself.
As an owner or manager of a property, you need to have a post-COVID marketing plan in place to promote your property and attract more guests. One of the focus points in your marketing plan should be your SEO strategy.
As we live in a digital age, one needs to ensure your website can be found on a search engine. By implementing an SEO strategy, you will increase your brand visibility online and guests would be able to find your property which may lead to converting them into paying guests.
A Search Engine Optimization strategy is necessary to improve your website’s ranking in search engine results such as Google. It involves identifying which keywords and phrases your target audience uses when looking for accommodation options which you offer, and then working towards ranking well for those searches.
The earlier and the more often a website appears in the search results, the more visitors your website will receive, and these visitors can be converted into guests.
What is an SEO Strategy?
An SEO Strategy is the process of planning, defining, and implementing steps designed to improve search engine rankings. In other words: an SEO strategy is the process that you follow when you want to get more organic traffic to your website.
There are so many different topics which will all contribute to your SEO:
Keywords, websites, link building, content marketing like blogs and newsletters, paid advertising and the list goes on.
One thing is sure, you need to be certain that you have done an intensive customer analysis and identify your new target market – remember, life is not the same as when we started 2020. The characteristics, needs and wants, have all changed of the guests that we used to welcome to our properties. Customer behaviours changed. Life changed. We need to change with it.
Once you have completed the first step of identifying your new target market, you can focus on your overall SEO strategy by aiming your time and energy into targeting the people you want to welcome as guests.
This can be extremely overwhelming, and one might easily get lost in all these online terms and processes. That is why it is important to have to the right team in place who will be able to create a strategy and facilitate the implementation of the strategy. At Proactive Marketing Solutions, we ensure that your digital brand is managed through a comprehensive Digital Marketing Strategy that is founded on the principles of your brand values and geared towards achieving your online goals.