Why should you invest in building a website in 2021?
Social media is known for being one of the quickest and easiest ways to establish an online presence, and with the ability to connect quickly with customers, the usefulness of a website is questioned. Why should you part with your hard-earned cash to build a traditional website when you can make a Facebook page in an evening?
A website’s place in 2021
It’s 2021 and the internet has never met a mind it couldn’t consume. It is the key to modern-day survival, a how-to guide for keeping pets alive, the main point of social contact, and an endless playground for intellectuals and creatives alike to cultivate and express themselves.
The demand for engaging always-on media offers business owners and creatives a golden opportunity; the ability to easily capture the attention of a global audience.
The Internet is a millennial queen bee, a popularity seeker, with consumers willing to protect her at every cost. Don’t believe us? Try turning the internet off in your household for a day.
Social media is known for being one of the fastest ways of establishing a digital presence – with the ability to quickly connect with customers, the usefulness of a website is called into question.
Why should you part with your hard-earned cash to build a new website when you can make a Facebook page in an evening? The answer is simple. Your social platforms simply act as a funnel to your true sales channel in this online world, your website.
Here are our top four reasons on why websites are essential for your brand and why they’re here to stay.
- Share your story the way you want to
Websites allow you to control how your story is narrated through text, image, and video. This allows you get to create a digital space that is identifiably and functionally your own. Far from the uniformity of social media, the creative freedom that a website allows, means you get to stand out, as opposed to conforming to social media’s standardised colour and design.
- Get the most out of your targeted marketing
Websites allow you to track the movement of your guests. What platforms are visitors coming from? What do they want? Where do they live? With this analytical gold mine, you’re able to hone your marketing strategy and convert more for less.
- Be found online
At the time of writing this article, over 5.6 billion Google searches are submitted every day. With figures like these, the importance of having a strong search presence definitely make sense. Ranking highly on Google is no easy task though, especially if your only online presence is a Facebook account. However, with a website (and search engine specialist) in the mix, you’re able to give yourself a fighting chance.
With a handle on how search engines view your website, the ability to engage in a practice known as search engine optimisation (SEO) opens a world of possibility. By structuring your website content in a way that speaks to your target market (amongst other SEO tactics), you’re able to increase your likelihood of appearing at the top in one of 5 billion daily searches. But just remember, the fight isn’t over just yet. Getting someone to click on your website is only the first step. You and your landing page now have just 7 seconds to convince them to stay.
- Websites inspire
Websites inspire not only the visitor, but also the owner. There is guaranteed to be another human out there with the same idea as you – but take this as a positive. Thanks to the internet, you now have a worldwide database of similar websites to unravel. Dig into its nooks and crannies, the real nitty gritty websites that inspire and motivate you (no, we’re not talking about Pinterest or Tumblr) and set up your digital presence the way you want it.
Final thoughts
The online world is waiting for you. If you’re looking at diving into the online world of websites, it’s important not to skip social media, but to rather keep in mind that your social channels are not the final destination. Social media is a smart and interactive marketing platform designed to hook users into landing pages on your website.
Where to go from here? Website building platforms are a great first step. Also, important to note is that experience, creativity, and skill is required to build a successful website. If you’re really wanting to impress your market with a well-built, visually striking website that speaks to your brand, it wouldn’t hurt to consider partnering with an experienced website design agency.